Online Advertising Stunt Bill Scott Sr. Director, UI Engineering, PayPal. Former Netflixer, Y! Pattern Curator. UX & Engineering Leader, Author, Speaker. Early Mac game developer (1985) More posts by Bill Scott. Bill Scott 8 Feb 2008 • 1 min read Pretty fun stunt. Clever use of animation. Kind of a Rube Goldberg effect.Try it out. It's for their main site http://hema.nl. Certainly something viral. I mean I'm blogging about a dutch catalog company store in the Netherlands!